Features: What the Platform Does

What This Page Is

One section per capability that ships today, with what it does, what it replaces, and a concrete example of it in use. Where something is deliberately manual or depends on a service you connect yourself, that is stated rather than glossed over. The shorter argument is on the brokerage overview; what it costs is on the pricing page.

The Omnichannel Inbox

What it does. Six channels arrive in one thread list: the platform's own web messaging, email, WhatsApp, SMS, Telegram and Discord. Inbound and outbound both, with attachments — images, audio and documents where the channel supports them. Each conversation belongs to a client, and a client can hold several identities: an email address, a mobile number, a Telegram handle, all recognised as the same person within your organisation.

What it replaces. A shared mailbox, a company phone with WhatsApp on it, and the tacit agreement that whoever answered a message is the only person who knows what was said.

How it behaves. Outbound email carries a signed per-recipient reply address, so a customer replying from their own mail client threads back into the conversation rather than into somebody's personal inbox, with the correct message references so their mail client threads it too. Inbound messages are recorded against the provider's own message id, so a provider retry does not duplicate a customer's message. Every outbound message writes a delivery record that later delivery webhooks update, and a failed send can be retried from the message itself. SMS respects opt-outs: a number that has replied STOP will not be messaged again.

What you connect. Web messaging works with no setup at all. Email uses the platform's mail service. WhatsApp, SMS, Telegram and Discord run on your own provider accounts — your WhatsApp Business number, your Twilio credentials, your Telegram bot, your Discord application — configured on a settings screen that gives you the webhook address to paste into the provider. That is deliberate: the customer sees your number and your identity, and the message history belongs to your organisation. Discord replies to ordinary direct messages need a gateway connection enabled by the platform operator.

In practice. A buyer enquires from a listing at eleven at night. The reply goes out by email. He answers from his phone's mail client, then sends three photographs of his own boat over WhatsApp because that is easier. All of it is one thread, attributed to one client, and the colleague covering your holiday can read the whole of it.

For the customer. Somebody who has never registered can follow their own conversation through a private link — no account, no password, no app.

The Sales Pipeline

What it does. A board of opportunities with stages, in either a card view or a table. Two boards are created with the organisation: a buyer board — New, Contacted, Qualified, Viewing, Viewed, Offer, Under contract — and a seller board — New, Valuation, Listing agreement, Onboarding, Live. Stages are yours to change.

What it replaces. A per-seat CRM built for software sales, or a spreadsheet that is accurate on the day somebody updates it.

What makes it different. The board moves from facts. Nine events advance a card without anybody dragging it: the first human reply to an enquiry, the card being qualified, a viewing scheduled, a viewing completed, an offer drafted, a contract going under signature, a listing agreement signed, onboarding started, a listing going live. Automatic movement only ever goes forward, and never touches a card somebody has closed — a person can move a card anywhere, but a rule cannot drag it backwards into a loop.

Rules. Configured in the broker area, not by us. A rule fires when an opportunity is created, when a card enters a stage, when an inbound message arrives, when a card has been idle for a set number of days, or when a viewing is booked or completed. Conditions narrow it by stage, idle days, channel, source, fit tier, whether an owner is assigned, and the boat's price band. Actions send a message, start or stop the lead assistant, assign an owner — the broker responsible for the boat, round-robin, first to claim, or a named person — move the stage, notify members, or flag the card as going stale. Idle rules run on a scheduled job every few minutes, so the quiet conversations surface on their own.

Also on the card. Viewings and sea trials as real appointments with their own statuses including no-show, a fit score with tiers, a structured lost reason when a card closes, an activity timeline, and email notifications to the responsible member.

In practice. An enquiry arrives on WhatsApp on a Saturday. A rule assigns it to the broker responsible for that boat and sends an acknowledgement. On Monday she replies; the card moves to Contacted on its own. She books a viewing for the following week; the card moves to Viewing without her touching the board. Ten days after the viewing, with nothing recorded since, an idle rule flags the card and emails her.

The Lead Assistant

What it does. Optionally answers the first few messages of a new enquiry on the customer's own channel, acknowledging it and collecting the qualification you would have asked for anyway — timeframe, whether there is a boat to sell first, where the boat would be kept.

What it replaces. The gap between an enquiry arriving at nine on Sunday evening and a human reading it on Monday morning, which is where most enquiries are lost.

What stops it going wrong. Three properties are enforced in code rather than asked for in a prompt. Inbound text is classified before any reply is generated, so a customer cannot talk the assistant into discussing price or terms. Your first outbound reply ends the session permanently — there is no scenario where a customer receives an automated message after a human has joined. And it sends through the same outbound path as a person, so delivery tracking, retries and the WhatsApp session window apply to it unchanged.

Requirements. Off by default, enabled per rule, and needs an AI provider configured by the platform operator.

Contracts and Electronic Signing

What it does. Ten contract types ship as templates: purchase and sale agreement, listing agreement, letter of intent, escrow agreement, co-brokerage commission agreement, amendment to a purchase and sale agreement, vessel acceptance, vessel rejection, conditional vessel acceptance, and conditional acceptance with a survey allowance. You can also upload your own PDF and map fields onto it.

What it replaces. A per-envelope e-signing subscription, plus the folder of Word templates that it never quite matched.

How a contract is produced. Fields are pre-filled from what the platform already holds — the boat, the deal, the client, the offer — rather than retyped. The document is rendered as a real typeset PDF carrying the platform's branding. Each party receives a private signing link that needs no account.

Signing order. Part of the template, and it does both patterns at once. Parties carry an order; a party's turn opens when every lower order has signed, and parties sharing an order sign in parallel. So a purchase and sale agreement can run buyer, then seller, while the two brokerages on a co-brokerage agreement countersign simultaneously — without anyone configuring that per contract.

Around the signature. Per-page initialling where a jurisdiction expects it. Document requirements that hold the signature until the required papers have been uploaded. Signing delegation, so a party can pass their signature to someone authorised. Deposit gating. Contract versioning. And a change-request flow that freezes the document and shows every signer the actual proposed wording rather than a description of it.

In practice. A buyer makes an offer. The purchase and sale agreement is generated from the deal — boat, parties, price, deposit, survey window already filled — and sent to both sides. The buyer signs from his phone in an airport. The seller signs the next morning. The completed PDF is stored against the deal, and the card moves to Under contract on its own.

Client Onboarding

What it does. A private link sends a new seller into a four-step wizard with no account: their details, their documents, a preparation step, and a review of what was read from the documents. Nine document slots are offered — identity and vessel registration required, engine serial photographs, import tax papers, a previous survey, maintenance records and others optional. Links expire.

What it replaces. The email chain that starts "could you also send me the registration document" and is still going three weeks later, with the attachments scattered across it.

What it produces. On submission the platform creates a draft listing linked to that client, writes the intake summary into the boat's general area, and attaches every uploaded document to the listing at broker visibility. You begin from a draft with the paperwork already on it.

The extraction step. Where an AI provider is configured, the uploaded documents are read to pre-fill make, model, year, hull identification number, registration number, flag country, engines with make, model, serial and hours, and dimensions. Every field is allowed to be empty by design, so nothing is invented — a blank is a blank, and you fill it.

In practice. You meet an owner at his boat on Tuesday. Before you leave you send him the link. By Thursday you have a draft listing carrying his identity document, the registration, the last survey and photographs of both engine plates, with the make, model and hours already in the right fields.

Your Own Domain

What it does. A brokerage can serve its own hostname from the platform, with its own pages and its own navigation. Pages are written and published in the broker area — ordinary pages, redirect pages, and header and footer menus. A DNS validation step confirms the domain points correctly before it is made active.

What it replaces. A separately hosted brochure site that nobody has updated since it was built, and the login for it that one person still has.

The honest limits. This is a presence on your own domain, not a second copy of the marketplace. The public marketplace is where listings are indexed by search engines; the pages you publish on your own hostname are for your own audience. If SEO is the goal, the listing on the main site is what does that work — see the listings section below.

Structured, Multi-Language Listings

What it does. A listing is a set of named areas — engine, rig and sails, electronics, interior, deck, whatever the boat needs — each with its own description and its own photographs, plus optional video and virtual-tour embeds. There is a general area for the overview, and the rest are yours to name and order.

What it replaces. One long description field and a gallery of eighty unsorted images, which is what a classified site gives you and what makes two boats impossible to compare.

Languages. Area names, area descriptions and image alt text carry per-language versions, and can be machine-translated from the editor into English, German, French and Spanish, preserving the formatting rather than flattening it. One listing reaches several markets without being written several times. The platform's own interface is available in English and German.

Being found. Public listing pages emit structured data — a full Product record with brand, model, production date, images, price, currency, availability, condition, and the selling organisation with its address and contact details. Pages carry canonical URLs, Open Graph and Twitter cards, are explicitly indexable, and non-canonical paths redirect permanently to the canonical one. The sitemap is generated from the live catalogue: home, browse paths by type, make and model, every individual boat with its last-modified date, and the published content pages.

In practice. A buyer searching for a specific model reaches the listing from a search engine, reads the engine section on its own, then the rig section, then opens the interior photographs — and asks a question about the sail inventory rather than asking what year the engine was.

Marketing Content per Listing

What it does. A campaign attaches to one specific boat and generates post content for Facebook, Instagram, WhatsApp and email. Scheduling is real — recurring, at a specific time, or on approval — and runs on the platform's job scheduler. Everything lands in a review queue where a member of your team approves or rejects each piece before it is used.

What it replaces. Writing the same "new listing" post five times in five different tones, or not posting at all.

The honest limit. Generation, scheduling and approval are automated. Publishing to the network itself is a manual step today: the platform prepares and approves the content, and a person posts it. If a page tells you otherwise, it is wrong.

The Facility Directory

What it does. 6,888 approved marinas, yards and nautical facilities worldwide, on a public map with a name and city search and filters that take the boat's own dimensions — length, beam, draft and weight, in metres or feet. Each record carries its types, services, contact details, address, position and, where known, the limits that decide whether a boat fits: maximum beam, length, draft, air draft and weight, berth count and water depth.

What it replaces. Three browser tabs and a phone call to find out whether the yard that can lift a 22-tonne boat is within reach of the buyer.

In practice. A buyer asks where he could keep a boat with a 2.4-metre draft near his home. You filter the map by draft and send him the shortlist. The listing itself does not link to a facility record — the two are separate today.

Team Permissions

What it does. Eight rights are set per member rather than bundled into a role: manage boats, manage contracts, manage clients, manage members, manage the organisation, view all boats, manage the pipeline, and view all opportunities. Owners hold everything implicitly. Each right is a labelled switch on the member's own page.

What it replaces. A shared login, or a role model with two settings where the brokerage needs five.

In practice. A new broker can manage her own boats and clients but cannot see other brokers' opportunities or change the organisation's settings. An office manager can manage clients and contracts without touching listings.

Documents

What it does. A document library attached to a boat, a client or a contract. Each link carries a visibility level — internal, brokers, or public — and a separate switch for whether the client sees it. Upload is drag-and-drop; private files are stored in protected storage rather than on the public bucket.

What it replaces. Passport scans sitting in a shared mailbox, which is the single most common data protection failure in this trade.

The honest limit. A client reads their documents through their own account. There is no public share link for a listing document today.

Saved Searches and Alerts, for Buyers

What it does. A registered buyer saves any search and chooses a cadence — instant, daily or weekly. A scheduled job matches new listings against every saved search and emails the matches, with an unsubscribe link carrying that search's own token. The job is safe to run on several servers at once, so nobody is emailed twice.

Why it matters to a brokerage. It is distribution you do not have to do. A listing published on a Wednesday afternoon reaches the buyers who registered interest in that kind of boat in February.

Currencies

What it does. A listing states its price in one currency and, separately, which other currencies the seller is willing to accept. A buyer sees the price as the seller stated it, with the accepted currencies shown alongside.

The honest limit. There is no exchange-rate conversion, deliberately. A converted price is a number nobody agreed to and that is wrong by the time the deal closes. A contract carries a single currency for the same reason.

Voice Dictation

What it does. Dictate into fields rather than typing them — useful when you are writing a listing standing on a pontoon. Requires an AI provider configured by the platform operator.

What Is Not Here

Because a features page that only lists strengths is not a features page:

• Posting to social networks is manual. Content is generated, scheduled and approved; a person publishes it.
• There is no self-service importer for listings from another portal.
• Listings are not linked to the facility directory.
• Prices are not converted between currencies.
• Documents cannot be shared by public link; a client reads theirs through their account.
• WhatsApp, SMS, Telegram and Discord require your own provider accounts, and the assistant, extraction and dictation require an AI provider.

Getting Started

Register your brokerage. The brokerage overview is the shorter version of this page, and the pricing page explains what it costs and what happens when that changes.